ICG Gallery Dubai Opens, Putting the Senses and Neuroarchitecture in Focus

According to an announcement published on November 6, 2026, Iris Ceramica Group opened the doors of ICG Gallery Dubai as part of Dubai Design Week 2026. The “Designing the Invisible” program, held at Building 6 - Suite B101 in Dubai Design District, runs from November 3–7. It explores the relationship between design and the senses, and how that relationship shapes the experience of a space. The information was shared in a user-submitted event announcement published on ArchDaily.

Experiencing space beyond the visual

The program centers on the idea that spaces should be assessed through more than form and appearance alone. The texture of ceramic surfaces, a space’s acoustic qualities, the associations evoked by color, and the atmospheric effects of scent are all identified in the announcement as distinct components of spatial perception. Together, these elements raise questions about how visitors experience a space and how they remember it.

The title “Designing the Invisible” draws attention to qualities that may not be directly visible but still shape how people relate to a space. The interactive sensory experience is intended to let visitors explore this approach in the gallery. The announcement does not provide a detailed implementation plan or measurement method, so it is not possible to infer that the event presents scientific findings.

Neuroarchitecture talk on the program

Alongside the sensory experience, the event schedule includes an Open Talk on neuroarchitecture. Speakers are Evgeniia Molchanova, founder and design director of E+A Studio, and Adriana Graur, creative director at DWP and founder of Adiarchetype. The announcement describes the talk as an opportunity to discuss how the senses work and how they relate to spatial perception.

The source does not specify the talk’s format or duration, or which research findings it will cover. The information provided indicates that the event is a program of experiences and discussions focused on sensory design and neuroarchitecture. No details are shared about visitor requirements such as registration, admission fees or capacity.

Implications for architecture, interior design and visualization teams

The program’s central message for architecture and interior design teams is that design decisions need not be limited to what is visible on screen. The relationship between surface selection, atmosphere and sensory experience emerges as a set of considerations that can be addressed together during the design process. For visualization teams, the approach also offers an opportunity to consider how to communicate aspects of the user experience beyond a project’s visual presentation.

However, the announcement does not introduce any particular software, hardware, production technique or new visualization workflow. It therefore cannot be said that the program directly changes 3D production processes. Rather, the event is an opportunity to broaden the scope of design decisions and discuss the role of sensory elements in spatial experience.

Visiting details and scope of the announcement

“Designing the Invisible” takes place at ICG Gallery Dubai from November 3–7, 2026, during Dubai Design Week. The announcement says the program is open to the architecture and design community, but does not provide registration or admission fee details. The address is listed as Dubai Design District, Building 6 - Suite B101.

The content on ArchDaily is an event announcement submitted by a user. As a result, this report is limited to the information in the announcement; it does not offer an independent assessment of the event’s activities or visitor experience.